TikTok is introducing a fresh option that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a surge in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding content creators on a competing service only show AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a phrase for substandard, bulk-generated content that is often absurd or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we want to provide users the option to increase or decrease of that, according to their own preferences,” said a spokesperson.
Volume and Proportions
The service shared that there are currently 1.3bn videos on its service identified as artificially created. In total, more than 100 m pieces of content are uploaded to the service each day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI-generated videos they see by opening the topic control option in the platform and picking the AI content topic. Further subjects that currently be modified under the tool cover current affairs, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to identify convincing AI-generated content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the platform will henceforth attach an “AI-made” watermark to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This step is designed to deter users from trying to evade the labeling process.
Educational Initiatives
TikTok is also establishing a two million dollar awareness program for professionals and organizations to develop educational content about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching computer science.
Platform Protection
The video-sharing app has defended its safety measures, amid controversy over proposals to lay off hundreds of safety staff in Britain. The company is set to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but automated tools can protect employees by eliminating the most distressing content prior to it is viewed by staff. The platform announced a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
