"Parents based in the northern part of London seeks an exceptional and experienced educator to assist their smallest child on his early path to growing into an British gentleman."
Looking at this listing, you might naturally miss the term "first-steps" as just a turn of phrase.
Yet, it may be the most important aspect of this unique job advert, as it aims to find a tutor for a one-year-old.
Hundreds of submissions have since been submitted since the anonymous family posted their call for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has attracted notice throughout the press, with many wondering why?
Progressive Approach
A tutoring expert, CEO and founder of Tutors International, which is supporting the family in their quest, explained that notwithstanding first scepticism, he found the idea "forward-looking", and "innovative".
When he spoke with the family, he said they understood the unconventional character of their demand, and how early in age their son is.
But, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their older child was five, and by that stage "cultural conditioning had already set in".
What precisely did the family mean by "cultural leaning"?
It's "everything", Adam responded. "The manner you eat, how you speak".
He stated the firstborn had adopted "very nuanced, unspoken signals" from the family, and had taken on their cultural habits. The family informed Adam they wished to avoid the same situation to repeat itself with their younger child.
The strategy: To hire a UK tutor, who must speak with RP, to shape the baby right from the beginning.
Natural Absorption
"A great deal of the development at the beginning here is somewhat absorbed naturally," said the CEO.
It's by means of this natural absorption that the family are aiming the child will acquire the UK customs they wish to instil.
He noted the tutor must be somebody who attended "prestigious academies – comparable categories of schools as the family hope to send their son to".
"The instructor just has to be the suitable individual, they'll be performing things they don't even know they're doing, just naturally," he said.
Money No Object
The family informed the expert the successful candidate should preferably also have understanding of or passion in equestrian activities, alpine skiing, artistic pursuits and musical activities so as to influence the child in a wide range of passions.
Furthermore though, he said the family hoped the tutor to register the child on a variety of lessons so the child would be "horseback riding and picking up an tool by the time they are about three years old".
In the family's view, guiding their son develop into a "English gentleman" will result in success and create opportunities.
"Considering the advantages and disadvantages of that, because it's definitely a social class indicator," he notes.
However, notwithstanding all this instruction in "Britishness", would the child adopt alleged cultural bias from the multicultural family he is raised by regardless?
"Absolutely", replied the CEO. "The parents realize this might not succeed, but they've merely embraced the view of, 'let's give it a go and we should start as soon as we can', because the cost of it is not relevant," he explained.
Overly Optimistic
Several in the education sector who share these concerns.
Another CEO, CEO and founder of a tutoring service, who provides individual instructors, wrote that "the journey of adopting dual cultures, or in fact, discovering oneself, is something that must be grown into, not designed."
Peter explained that he had moved from the Far East to the United Kingdom at the time of 7 years old, and had been brought up understanding and living two backgrounds. He went on to study at the University of Cambridge.
"The concept that a single person can function as a representation of English culture, a person who can in some way impart the attributes of a British gentleman to a 12-month-old child, appears naive and unfeasible," he stated.
"From my perspective, having a typically English tutor from babyhood will not instantly produce the result they want.
"I wasn't provided with such a figure, and yet I have been fortunate enough to experience several of the opportunities they aspire for their son."
He added: "The reality is, personal identity cannot be forced from the outside; it must be selected, and it must originate internally."
Acquiring Englishness
Of course, Britishness is something the CEO believes can be educated – and sold.
"I believe the fact that the international society views us in this light is something that we should be cherishing|valuing|appreciating
