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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction values the Mercedes team at £4.6bn – a record for a Formula 1 squad – following the McLaren team were valued at £3.5bn in a change of corporate structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the enterprise.

A Mercedes spokesperson stated: "We are providing no comment on this. The governance of Mercedes F1 will remain unchanged, and each shareholder are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Growth

The deal would represent a substantial rise in value of the Mercedes team after Ineos bought its stake for £208m in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits in the past few years due to the growing popularity of the sport around the world.

This trend was evident with the success of the F1 movie starring Brad Pitt, which debuted last summer and earned over $630m (£458m) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Current Performance

Mercedes are runner-up in the team standings, behind McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver George Russell has won two of the 21 races so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

The writer

Rachel Johnson MD

Elias Vance is a Canadian journalist and political analyst with over a decade of experience covering national affairs and policy developments.

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